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Brand Management


Creates and manages brand strategies for the company.

  • Identifies new branding opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis.

  • Responsible for brand-level development including market analysis, product acquisitions, and brand management.

  • Manages marketing materials to establish consistent product branding and messaging.

  • Develops and implements product education, and publication to communicate product positioning to customers.